I build, manage and scale
digital marketing teams

20+ years experience managing delivery of digital content based products and services.

18+ years experience leading multi-disciplinary digital content teams in three countries

8+ years of digital marketing agency leadership experience in Canada

25+ North American brands impacted via digital marketing strategy development

Career trajectory

Digital Marketing (2014 - Present)

Held leadership positions within client servicing, account development and business management at leading digital marketing agencies in Toronto. Built and scaled digital marketing teams within disciplines such as SEO, paid media, content, social media, email marketing, marketing automation and outsourced web development.


Delivered multi-channel inbound lead generation and sales enablement campaigns for B2C brands such as HelloFresh, Ancaster Foods, GoodLife Fitness, Exodus Travels, Sencor Canada, Gino's Pizzas and Merck Canada as well as for B2B brands such as AirFixture, TrueNorth ITG, PCM Canada and Spatial

Digital Content Production & Distribution (2003 - 2014)

Held leadership positions at the India based centres of excellence of a mid-sized US based software company, a Fortune 100 company and a large US based MNC recognized by Fortune as one of the 'World's Most Admired Companies'.

Built multi-disciplinary digital content teams, created processes, setup SLAs, built KPI dashboards and serviced US based brands such as Warner Bros, Sony Pictures, Sungevity, Lions Gate Entertainment, and ShutterStock.


Led design and dev teams to deliver eLearning programs for ADP, Deutsche Bank, Intuit, Hewlett Packard, Microsoft, and Nokia.

Web Design & Digital Project Management (1996 - 2003)

Began my career as a graphics designer and animator. Moved on to designing websites and digital products in 1998. Grew rapidly into project management and content development lead roles managing small design teams.


Delivered several  web projects and digital products for brands such as iContract (Part of 'Contract Advertising India'), Datamatics, Pepsi and HSBC bank.

kEY ACHIEVEMENTS

over the last 10 years

Created processes, built digital marketing strategies and led distributed teams at Toronto based digital marketing agencies improving lead gen & sales capabilities of 200+ small and medium businesses in North America

Trained 100+ students globally in digital marketing disciplines such as SEO, paid media, email, content and social media marketing for one of the world's leading eLearning companies earning the 'Platinum Faculty' badge

Grew gross margins by 9% within an year, across a USD 6 Mil + content portfolio while leading the digital services business unit of a mid-tier US based software consulting firm

Built the offshore India based digital content ‘Centre of Excellence’ for one of America’s largest financial organizations and scaled the team from 6 to 55 full time employees within 14 months

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"Skilled at defining productivity and performance metrics"

Raghu was heading the overall operations for a large media and entertainment client. He is very detailed oriented and disciplined. He is skilled at defining productivity and performance metrics, establishing team structures and processes

Hitesh - Lead Product Manager - The Walt Disney Company

"Great balance of technical knowledge and strategy"

Raghuram's skillset is a great balance of technical knowledge and strategy. It's a rare thing to have find someone who can be the bridge between marketing departments and technical teams. His financial acumen add to his unique ability of solving complex corporate challenges.

Chris - President / Partner - Influence Marketing

"Extremely helpful in locating the best candidates"

Raghu was extremely helpful in locating the best candidates for the newly created positions. We were able to create a training program to ensure a successful team of writers could join the group and take on writing work which was previously only done in the U.S. Raghu was dedicated to creating Service Level Agreements between the teams and ensure that all marks were hit properly.

Rhonda - Director - Fidelity Investments

"His strengths is his ability to guide and lead his team"

Raghu has an exceptional personality and positive attitude. One of his biggest attributes and strengths is his ability to guide and lead his team. Raghu takes accountability and ownership to the heart and strives towards achieving excellence.

Vijay - Chief Executive Officer - V2 Solutions Inc.

"Smart and easy to work with"

Raghu is smart and easy to work with. He understands that our clients need to see value regardless of their budget and every time we ran a campaign with Raghu's help our clients were thrilled.

Wendy - Founder - Wendolyn Reputation Management

"A true problem solver"

Raghu was a great addition to the team at Influence. A true problem solver who was able to effectively leverage his skillset and acumen in the digital space to drive value for existing clients, and to help craft strategies for prospective ones.

David - Vice President / Partner - Altea Active

"Worked with sales team to empower them"

Raghu was managing the digital business at V2, He brought new thoughts and initiatives to our go to market approach and worked with sales team to empower them and get more business. I saw the phenomenal work he did to realign the team

Khiv - Senior VP - Sapience Analytics

"Phenomenal job of strategizing & restructuring the team"

Raghu joined to head the Digital BU and did a phenomenal job of strategizing & restructuring the team for better alignment to Clients' needs. He created additional Offerings that helped in expanding our relationship with Fortune-100 clients.

Swami - VP Engineering - ConnectWise

"Keen eye for process improvement and system innovation"

Raghu's rich experience extends well beyond into sales and marketing. With a keen eye for process improvement and system innovation, Raghu is tireless in not only growing his organization's business but the business of his partners as well.

John - Director of Operations - Sungevity

"The workshop delivered beyond expectations"

Attended a workshop on 'Content Marketing for Entrepreneurs' conducted by Raghu. The workshop delivered beyond expectations. Raghu is a very detail-oriented person and very thorough with his work. His expertise and knowledge on the subject is worth a mention.

Tina - Coach - ACC International Coaching Federation

"Combines left brain and right brain thinking very effectively"

Raghu has a unique blend of skills and talents in seeing the big picture and attending to detail, developing people and process and in out of the box thinking....one of the few people i know who combine "left brain" and "right brain" thinking very effectively.

Udayan - Regional Head - Empower Retirement

"Has a track record of getting the job done"

Working with Raghu exposed me to many new advanced digital marketing strategies & tools that resulted in better results whether it be tracking website analytics or setting up PPC campaigns. He focuses on the solution and has a track record of getting the job done!

Nikolai - Practice Manager - United Techno

"Extremely focused individual with great attention to detail"

I have worked with Raghu on specific accounts. Raghu is an extremely focused individual with great attention to detail. He single-handedly managed and ensured the success of these projects. It was a pleasure working with him.

Manoj - VP, HR Digital Operations and Learning Solutions- Baxter Healthcare

"I know Raghu as efficient, creative and professional"

As an e-Learning client of Raghu's, I have come to know him as efficient, creative and professional. Always helpful and eager to please, he is a joy to work with!

Greg - Founder - Manko Marketing Inc.

"I relied on him to troubleshoot and solve many business challenges"

Raghu is thorough and conscientious. He has a great command of production intricacies, which helped our U.S. teams integrate well with his India team. Proactive and focused, I relied on him to troubleshoot and solve many business challenges working as a distributed global workforce

Barbara - Lead, Organizational Effectiveness Consultant - Kaiser Permanente

"Made it easy by his lucid communication & organizational skills"

I worked closely with Raghuram on a project where he was the Content Development Lead. Raghu made the Content Development-Learning Strategy interaction easy by his lucid communication, organizational skills, and team spirit.

Dolly - Onboarding Program Manager - Amazon Web Services

"He has the uncanny ability to identify process deficiencies"

Raghu is an excellent team person, who empowers the people that work with him. He has the uncanny ability to identify process deficiencies and always works towards rectifying them. Raghu is the life of all social gatherings and lights up the workplace with his wit and talent.

JP - Sr Product Manager - Virtru

"He has various methods to solve a particularly sticky point"

Raghu is a big bundle of talent and is one of the few creative persons I worked with having a sound technical base. He has various methods or designs or approaches to solve a particularly sticky point in the creative area. As a web developer, I knew I could expect the best work from Raghu, which is easy to work with... every time.

Nikhil - Associate Director, Integration and Information Architecture - Coca-Cola Europacific Partners

"Is objective, analytical and considers various perspectives"

Raghu is an enthusiastic, hard-working and optimistic go-getter. Great person to have on the team. Is objective, and analytical and considers various perspectives before making any key decisions.

Parameswaran - Head, Experience Innovation Lab - Tata Digital

"He could blend his inert creativity with excellent articulation and people management"

Raghu has been one professional I have gained immensely working with. Very focused on operations delivery, He could blend his inert creativity with excellent articulation and people management. Extremely creative, he could think out of the box with a cool and level head.

Ravi - Business Head - 10XG Ventures

"Always wanting to do the next thing, do better and do it quickly"

Raghuram is a brisk, can do, positive player of the professional game. He is always wanting to do the next thing, do better and do it quickly. His management skills of his superiors are amazing and his confrmity to logic never ceases to amaze.

Mahee - Director Strategic Alliances - SAP

"Go to person for any creative initiative that demands leadership"

I have worked with Raghu on some fairly fuzzy initiatives where the goal was to come up with creative solutions. Each time he has blown the team away by coming up with creative thoughts, ideas to last an entire session. A clear go to person for any creative initiative that demands leadership and quick execution!

Neel - Head, Global L & D - Tekion Corp
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